I recently got the chance to attend Tesla Motor’s launch party for their Model S Beta. The party was held at their Fremont factory, where the cars will be produced. We could not get over how beautiful the factory was — the branding was spot-on. All the manufacturing robots were painted in bright Tesla red, the floors were glossy white, and all the accents were stark white or Tesla gray. Getting this behind the scenes look reminded me of taking apart my iPhone: beautiful things still look beautiful when you see how they’re made.
Tried to snag some good pictures to share, but I only had my phone. You can see more (with videos! and panoramas!) on Flickr.
Notes